Thoughts on Creating a Mobile Branded Experience
From day one, the clock is counting down.
No furniture is abused quite like trade show furniture. Dropped from forklifts. Frozen and baked in the backs of trucks and godforsaken warehouses. 60 hour heavy vibration cycles as the crates are shipped across state lines. Packed and setup repeatedly by hungover, tired, jet-lagged staff. It's a recipe for destruction.
in 2015, Formlabs was ready to grow up as a brand... on a budget. Unveling at CES, the vanguard of the Consumer Elctronics World, the footprint was for a 20' x 20' booth, while the follow-on show schedule meant the booth needed to be fragmented into multiple separate kits that could travel the country over a projected 2 year lifespan. All designs needed to be forward compatible with products that had not yet been released, with flexible displays that could be swapped with future storytelling content.
Our solution is an architecture that mirrors the minimal, modernist design of the printers, reliant on lighting to tell stories and build ambience while gently encouraging face to face interactions. Clean aluminum planes wrap softly round glowing displays, lit from beneath acrylic displays.
The response was phenomenal. Designing an open floor footprint, rather than traditional corral and gate - allowed a constant flow of visitors. The recessed, lit story displays became a catching hook that drew visitors within chatting distance, perfect for engagement with one of the on-stanby